Yum Yum has Right Ingredients for Success in Bakery


Moira’s Yum Yum Club is being assisted by Invest Northern Ireland to develop innovative products to harness the business potential of growing interest in home baking from the success of the ‘Great British Bake-Off’ and other television bakery shows.

The company, formed by food entrepreneur Karyn Booth, is using an Invest NI Innovation Voucher to develop a range of home bake cookie products for Northern Ireland and external markets such as Great Britain and the Republic of Ireland.

Mrs Booth is a qualified pastry chef with experience working in top hotels, including The Ritz, and high-end restaurants in London. She’s also worked on the successful Game of Thrones TV drama and other local films as a food designer over the past four years.

Olive Hill, Invest NI’s Director of Innovation and Technology Solutions said: “The Innovation Voucher is enabling the company to tap into the vast expertise in food processing at the Loughry Campus of the College of Agriculture, Food and Rural Enterprise in Cookstown. The college is able to provide guidance in key areas, including shelf-life, nutritional information and packaging to support the company’s objective of developing sales outside Northern Ireland during 2015.

“The company has already launched its first product successfully in Northern Ireland and now sees an opportunity to grow its business substantially through enhanced shelf-life and a different packaging format that’s particularly suited for export markets.

“This will offer opportunities for other local companies to provide ingredients and the company intends to provide the products as a package featuring attractive tea towels from Ulster Weavers,” added Mrs Hill.

Mrs Booth said: “What we have developed is a premium baking solution product for people of all ages interested in developing their skills, many of whom may have been encouraged by programmes such as the Great British Bake-Off.

“We provide premium prepared bakery mixes that can be turned quickly and easily into tasty cookies, both by experienced bakers and those keen to develop this skill in the kitchen.

“Our entire cookie mixes are handmade in our kitchen in Moira. We are passionate about using only the best locally sourced ingredients which only require the addition of butter and an egg.

“Invest NI’s encouragement and support for the development of the bakery products has been invaluable. Assistance to team up with the experts at Loughry is enabling us to take steps required to make the products suitable for sale in external markets,” she added.

Yum Yum Club was formed in 2013 and launched an initial cookie product successfully last year.