CareerSport Fitness Academy based in Holywood, Co. Down, is building its reputation and sales in Dubai and Abu Dhabi with support from Invest Northern Ireland.
CareerSport Fitness Academy provides internationally accredited specialist training and recruitment in health, fitness, sport and leisure in Great Britain, the Republic of Ireland and the UAE. The company delivers a range of accredited and licensed courses for aspiring fitness instructors, personal trainers and specialists including Bokwa Fitness, exercise to music, Sports Massage Therapy, Circuit Training and Pre and Post Natal exercise.
CareerSport Fitness Academy rents an office in Invest NI’s Northern Ireland Technology and Development Centre in Dubai and invested over £70,000 last year as part of its plans to maximise growth opportunities in the Middle East and South Africa.
Invest NI offered CareerSport over £19,000 of support to implement marketing activities and recruit a Business Performance Manager to help drive sales in its target markets. To date, the company has received over £50,000 of new business as a result of these activities.
Oonagh Hinds, Manager of Invest NI’s Eastern Regional Office, said: “CareerSport Fitness Academy takes an innovative approach to recruitment and training and offers its customers specialised services which have considerable export potential. Enhancing its management team and undertaking targeted sales and marketing activities have made a positive impact on the company’s performance which CareerSport aims to build on over the coming months.”
CareerSport Fitness Academy also promotes continuous professional development courses such as Performance Enhancement Specialist and Corrective Exercise Specialist, credited by the National Academy of Sports Medicine (NASM). Courses include full-time and part-time study facilitating e-learning and distance learning modules.
Max Williamson, Performance Director of CareerSport Fitness Academy, said: “It is our aim to enhance employment opportunities of our clients by means of career guidance, work placements and continued professional development.
“Invest NI’s support is helping us to raise our company’s profile in export markets and we are encouraged by the recent recognition given to CareerSport Fitness Academy by Dubai Sports Council and the resulting uplift in sales. We have a vast database of candidates pursuing professional careers in the health, fitness, sport and leisure industries internationally and this recent investment will ensure we can maximise new business opportunities and provide an enhanced bespoke and effective service.”