AJ Power Sets Up in Dubai to Build on Success in Middle East

Feb 13, 2015

Image by Harrison Photography
Pictured (L – R) are Joe Bradley, AJ Power, Dr Vicky Kell, Invest NI, and Andy Mackey, AJ Power.

AJ Power, the Craigavon based manufacturer of diesel generating equipment, expects to increase sales in the Middle East by upwards of 50 per cent this year.

The company, which has taken part in a series of Invest Northern Ireland trade missions to the Middle East, has opened a sales and technical support office in Dubai to build on a significant rise in business there during 2014. Invest NI provided advice and practical support to assist the company in setting up the office and developing new contacts in Saudi Arabia.

Dr Vicky Kell, Invest NI Trade Director said: “Setting up an office is Dubai is a very significant commitment by AJ Power to what is a very dynamic marketplace with immense potential for this company and other Northern Ireland businesses. The base in Dubai will enable AJ Power to pinpoint and respond quickly to new business opportunities and to service existing clients faster in the Middle East.

“Our teams in the Gulf States have extensive knowledge and experience of doing business throughout the Middle East and can help companies in developing business and also on the legal and other requirements involved in setting up a base in Dubai.”

Mr Pigott, AJ Power Managing Director said: “Our business across the Middle East and particularly in the United Arab Emirates is developing rapidly. Opening a sales and technical support office there makes sound business sense and will give us a solid platform for even faster growth. The office is facilitating our existing network of distributors and will seek to expand sales in other markets, not previously served by the company.

“Invest NI’s guidance on the legal requirements of setting up in Dubai and supporting the development of new contacts has been immensely important and makes what can be a complicated process a great deal easier.

“The success of our generators in the region with a broad range of commercial and industrial clients has encouraged us to expand our product portfolio for customers to include our largest high voltage machines. The Middle East is fast becoming among our most successful global markets. These markets appreciate the quality and value of our diesel generators.”

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