Every week over 5,000 people visit Invest NI’s nibusinessinfo.co.uk website to take advantage of the comprehensive and practical information available about starting and growing a business.
The 2008 figures for usage of the site show a 57 per cent increase over 2007 and the trend is upwards.
Rodney McMullan, head of Invest NI’s nibusinessinfo.co.uk team says they are delighted with the figures that reflect a growing awareness of the value of the plainly written site which is continuously updated to maintain its accuracy and relevance.
“In June last year we launched a new marketing campaign for the site whichfocused on key themes such as Trading Internationally, Environment and Energy, Employing people and Credit Crunch. The increase in visits to the site – 116,000 visits between June and December 2008 – is an indication of the success of the campaign.”
The media campaign included radio, press, outdoor and online advertising and pay per click. A weekly Business Clinic discussion forumalso ran on all the Northern Media Group radio stations.
“In the last few months when many businesses have been feeling the effects of the economic downturn, the site has been an invaluable source of information about topics such as cash flow management, increasing efficiency and redundancy. Business people feel that they can trust the information on the site and appreciate the interactive tools that deliver information tailored to their needs,” adds Mr McMullan.