Consilium Technologies, the Antrim based specialist in enterprise mobile solutions for public sector bodies such as government departments and local authorities, is aiming to grow its business in the US through a substantial investment in marketing backed by Invest Northern Ireland. The organisation has also substantially underpinned Consilium’s development efforts in the last number of years.
The company has received Invest NI assistance towards consultancy and marketing support and participation in US trade missions to explore opportunities in the United States.
Consilium’s TotalMobile product is used to mobilise field force workers, to reduce costs, improve efficiency and minimise carbon foot print.
As a result of this research, also supported by Invest NI through the Growth Accelerator Programme (GAP), Consilium has identified Boston as a strategic location within the US because of the opportunities it has presented both in terms of customers and partners. The company already has an office in Atlanta and a partnership with AT&T, a US industry leader in telecommunications.
The company, which employs around 90 people in Antrim and has substantial business with public sector bodies in Great Britain, is also working on a number of projects in the New England area.
Colin Reid, Consilium Managing Director, said “We’ve decided to open in Boston because of the high level of interest there is in our TotalMobile solution for what is now a fast growing market opportunity in the public sector. Over the past year we have been successful in winning a number of contracts both at a state and municipal level within Massachusetts.
“We were also encouraged by the research which indicated that TotalMobile offered a solution not currently available in Massachusetts and surrounding areas.
“Developing what could be a huge market for TotalMobile required a significant presence on-the-ground and led us to invest in a base at the heart of the Boston business district. We’ve also recruited four staff to maximise both sales and partnership opportunities,” he added.
Welcoming Consilium’s decision to focus resources on the US market, Dr Vicky Kell, Invest NI’s Director of Trade, said: “We’ve been working closely with the company on the development of an effective market entry strategy that will enable maximisation of the potential of Consilium’s TotalMobile product in this huge marketplace.
“As part of this process, Consilium has benefited from Invest NI support via GAP as well as Invest NI supported trade missions and in-market consultancy services which were used to evaluate market requirements, opportunities and business procedures there. This approach has enabled management to develop a strategy based on a visible presence in the market.
“The US remains the biggest international market for technology products and services. Consilium’s success shows that local technology companies can use our extensive programme of client-focused services to compete effectively in this demanding but lucrative market,” she added.