Cookstown company launches new healthy option

Dec 13, 2007

Award winning health foods specialist Good4U food and drink company in Cookstown has developed an innovative and nutritional drink for health conscious consumers, with support from Invest Northern Ireland.

Good4U’s ‘SmartShots’ drink is made from organic wheatgrass, apple and lime juice. The organic wheatgrass is grown and juiced in the Good4U factory and is mixed with locally produced pressed apple juice and fresh lime juice, guaranteeing the ultimate health drink. The unique recipe provides a very tasty drink packed with essential nutrients.

Good4U plans to launch the new SmartShots and similar products across Ireland and the UK. Other wheatgrass products include pre-cut wheatgrass for juice bars - ready for juicing - and wheatgrass kits for growing wheatgrass at home.

Having successfully developed a range of Shoots and Snack Seeds, Good4U is poised to enter the beverage sector with a unique range of natural health drinks.

Bernie Butler, Good4U’s Managing Director and founder, says: “The SmartShots product – wheatgrass, apple and lime - is a logical extension of our product portfolio and is geared towards the rapidly developing market for functional foods and drinks. Good4U has been supported by Invest NI in terms of marketing and product development activities.

“We’ve looked at a number of key markets, such as the US, Australia and Europe, to identify trends and recently carried out a benchmarking exercise with existing and new lines. This research has enabled us to pinpoint significant niches for health drinks.

“To help differentiate the products, Good4U has created a brand proposition that appeals to all ages. It is modern, in touch and places integrity as its core value. We’ll be supporting the products with creative marketing and promotional activities,” she adds.

Patricia Devine, Manager of Invest NI’s Western Regional Office in Omagh, says: “Good4U has developed a successful track record for highly innovative products geared to the fast growing functional and nutritional foods sector in the United Kingdom and the Republic of Ireland.

“It is a perfect fit for our strategic focus on supporting ambitious companies which are entrepreneurial, innovative and have a strong international focus. It has developed substantial business in Great Britain and the Republic for its current product portfolio,” she adds.

The company supplies its existing range of products to major retailers including Tesco, Dunnes, Sainsbury’s and Supervalu as well as health food specialists such as the Fresh and Wild organic store in London.

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