Eight local companies will be showing a broad range of craft and leisure products in the Invest Northern Ireland pavilion at Showcase 2010 in Dublin from 24-27 January.
Products featured include ceramics, prints and sports/leisurewear. Now in its 34th year, Showcase is the best place for unique products from Ireland's leading craft makers and designers. The four-day show, held in the RDS has more than 600 exhibitors and is expected to attract over 5,000 Irish and international buyers.
Invest NI has regularly assisted local companies to show their products and pitch for business at the event which attracts buyers from Europe and North America.
This year sees the launch of Creative Island, an exclusive new presentation of beautifully crafted products imagined, designed and made in Ireland. Six Northern Ireland companies are included among more than 70 being featured in this part of the show. They were selected by an independent panel of judges for their creativity, innovation, craftsmanship and branding.
The Central Main Hall will feature exhibits by more than 200 leading Irish brands and makers. Among them will be several Northern Ireland companies which have their own stands at the show.
In another new departure for Showcase, an Artisan Food Area will allow quality Irish food producers to exhibit giftable food products to buyers from home and abroad.
Local companies will also be hoping for success in The Showcase Awards which will take place on the second day of Showcase, Monday 25th January, with honours given to the best products at the four-day event, including Best Craftsmanship and Best Overall Product.
Dr Vicky Kell, Invest NI Trade Director, commenting on the event, said: “Showcase is now one of Europe’s top creative events. We’ve supported it over the years because it enables smaller craft and giftware companies in Northern Ireland to reach a wider audience. Many of those businesses which have taken part with us in the past are now exporting to the US and other markets.
“The show features quality design products from leading craft makers and designers. The exhibition attracts exhibitors and buyers from around the world.
“Participants will benefit from a special seminar programme offering presentations by leading experts in, amongst others, branding, business development, e-commerce, merchandising and trends forecasting, while a special Buyers Suite will allow buyers the opportunity to network, relax and avail of pertinent information on craft.” Dr Kell added.