Effective Marketing Need Not Cost the Earth

Mar 20, 2006

Over 50 businessmen and women learnt how to market their companies and improve their PR capabilities in a cost effective way at a recent networking event, organised by Invest Northern Ireland at the Seagoe Hotel, Portadown.

Organised by Invest NI’s Southern Local Office the Export Networking Club, is a twice-yearly event that gives business people the opportunity to share their experiences, network and develop better business solutions.

The event facilitates informal networking between local exporters along with more formal presentations from expert speakers offering support and guidance on a wide-range of issues.  

Commenting on the success of the event, Mark Bleakney, Manager of Invest NI’s Southern Local Offices in Craigavon and Newry, which act as a gateway to the full range of business support services offered by Invest NI, said:

“Effective marketing can make or break a company and is often quite expensive. By attending this event local business professionals learnt how to increase their competitiveness with a few simple marketing techniques that won’t break the bank.

“They also learnt what makes a good business story and how reputation has an  impact on a company’s success,” he continued.

Guest speakers included Nicola Bury of Haybury Marketing who discussed how good marketing need not cost the earth and Eddie O’Gorman, BBC Radio Ulster’s business correspondent who shared his experiences of good and bad company public relations.

“Feedback from the companies that attended the event was very good. For Invest NI this type of event is an effective way to highlight how we work with local businesses to develop their skills and abilities,” said Mark.

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