Gogamingo targets US gaming market

Nov 21, 2012

Picture by Michael Cooper

Pictured (L-R) during a visit to the company’s premises are Aaron Taylor, CEO of gogamingo, and Carol Keery, Invest NI’s Director of Research and Development.

Belfast based Gogamingo has recently launched its gaming product to the US marketplace following research and development and export marketing assistance from Invest Northern Ireland.

Gogamingo is an innovative gaming platform founded by technology entrepreneur Aaron Taylor and software developer Martin Scott.

The technology is designed to monetise the gaming market and is targeted at major game developers and advertisers outside Northern Ireland.

Using this platform, gamers can pay a small fee for the chance to compete against each other and win a valuable tournament prize. The game developer receives a large portion of this revenue while the brands offering the prizes benefit from exposure to the sought after gamer demographic.

Invest NI has offered £140,000 to help gogamingo develop this technology and target customers in Great Britain, North America and Asia. The company also aims to create 10 new jobs in a variety of positions over the next three years as part of its growth strategy.

Invest NI’s support is part funded by the European Regional Development Fund.

Carol Keery, Invest NI’s Director of Research and Development said: “Gogamingo has demonstrated the innovative and creative thinking which local companies need to seek out international market opportunities and take advantage of them.

“Invest NI’s assistance, particularly with research and development, has enabled Gogamingo to create a product that gives it a considerable competitive edge. Targeting potential new customers in the US will help the company maximise the full potential of its product and also contribute to the growth of our economy.”

Aaron Taylor said: “We spotted a niche in the casual gaming market and with Invest NI’s assistance moved as quickly as possible to position ourselves as a leader in this space. Our monetisation model will revolutionise this market by offering a solution that is attractive to web developers, advertisers and players alike. Our product launch in New York City is an exciting new business venture that will allow us to develop and capture a larger market share of the lucrative North American market.”

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