ICT firm targets export sales with support from Invest Northern Ireland

Feb 08, 2011

Belfast-based software firm Replify is targeting £2.1 million worth of export sales following an investment supported by Invest Northern Ireland.

The computer software company develops technology to accelerate remote access to corporate applications. This technology helps businesses with a geographically dispersed workforce to optimise their telecommunications infrastructure.

Replify is investing over £690,000 in research and development and marketing activities to boost sales in Great Britain and Europe. Invest NI offered Replify over £248,000, part funded by the European Regional Development Fund (ERDF), to help the company enhance its international competitiveness.

Building on previous R&D investments, Replify’s latest project will create a new product called Syncstor, which will offer mobile workers the ability to access information remotely and to work offline. Replify also employed a new UK Channel Manager to drive export sales and marketing activities and improve the company’s position in this niche market area.

Carol Keery, Invest NI’s Director of Innovation, Research and Technology, commented: “Remote working and Cloud computing are rapidly growing business markets. With the number of remote workers increasing each year, the potential market demand for Replify’s new product is significant.

“Replify’s R&D investments to date have successfully boosted sales outside Northern Ireland. By focusing on new technologies, the company will continue to strengthen its position in this lucrative global market.”

Brian Baird, CEO of Replify, commented: “Our new product, Syncstor, will offer mobile workers greater productivity, flexibility and ease of use in their operational environment. We are focused on continually improving our capabilities and will be building complementary applications to enhance our current offering.

“Invest NI’s support over the last number of years has played a vital role in the success we have achieved to date. We recognise that the export opportunities for our products are global and will continue to drive business development to capitalise on this potential.”

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