Invest NI Backs Major Investment by Deli Lites in Warrenpoint

Jun 07, 2011

Photography by Harrison Photography.

In picture is (left), Maynard Mawhinney, Invest NI Food Director, with Brian Reid Managing Director of Deli Lites in Warrenpoint.

Deli Lites Ireland in Warrenpoint is being assisted by Invest Northern Ireland to increase export sales through a £600,000 investment.

Deli Lites produces sandwiches, deli wraps and salads. Assistance for the expansion was announced by Maynard Mawhinney, Invest NI Food Director, during a visit to the company’s new premises at Milltown Industrial Estate. Invest NI has offered the company over £100,000 of support.

Mr Mawhinney said: “This important investment by Deli Lites in strengthening its processing and marketing capabilities will help the company to drive sales in the Republic to over 50 per cent of turnover by the end of this year. It will also provide nine new jobs in addition to the 69 people already employed in Warrenpoint.

“The investment will enable this ambitious and successful company to exploit business opportunities it has identified in the Republic of Ireland. It will also help Deli Lites to build on recent contracts which have raised the profile of the company and enabled it to become widely respected for the quality of its products and excellent customer service.

“In addition to expanding sales of its existing range, Deli Lites is also focusing on initiatives that will expand its product portfolio and provide new opportunities in the fast growing ‘food to go’ marketplace.”

Brian Reid, Managing Director, Deli Lites, commenting on the investment, said: “Our objective in making this strategic investment is to grow sales by over 25 per cent through an even sharper focus on the Republic, our primary export market where we already have solid platform for sustainable growth.

“Contracts there have increased our market standing and are helping to highlight the quality of our product range and the strength of our focus on exceeding the needs of customers everywhere.

“At the core of the strategy are the acquisition of the new and much larger premises and the achievement of British Retail Consortium (BRC) accreditation. BRC accreditation enables us to bid for contracts from major retailers throughout the island of Ireland,” he added.

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