Launch of 'GO for it ' Campaign

Sep 23, 2004

The campaign encourages people to take the first steps in starting their own business by directing them to the sources of support within Invest NI and the wider business community.

It is designed to bring to life the core vision in the Accelerating Entrepreneurship Strategy (AES) to change attitudes and perceptions about entrepreneurship and encourages people from all backgroun

The campaign encourages people to take the first steps in starting their own business by directing them to the sources of support within Invest NI and the wider business community. 

It is designed to bring to life the core vision in the Accelerating Entrepreneurship Strategy (AES) to change attitudes and perceptions about entrepreneurship and encourages people from all backgrounds to think positively about starting up and growing a business.

ds to think positively about starting up and growing a business.

This is the start of a sustained advertising campaign over the next 3 months. It will begin on Sunday with TV ads and include other promotional elements such as:

 

  • Radio ads

  • Outdoor posters

  • Beer mats

  • Bus interiors
  • Car park barriers and tickets
  • Daily press
  • Building wraps
  • Wash room posters 
  • Shopping trolleyposters
The media, key influencers, private and voluntary sectors,  entrepreneurs who have benefited from Invest NI support and our enterprise partners attended. If you require any further information on the 'GO for it' campaign, please contact Nigel Hardy on ext 82414. For queries on AES or Starting a Business contact Alan Morrow on ext 82421.

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