Local businesses harness the power of design

Oct 13, 2010

Copyright: Press Eye Photography
Pictured at Invest NI’s design event are speakers Tim Brundle and Richard Seymour (right), with James Cauldwell of Menarys Fashion in Dungannon, Co.Tyrone.

Invest Northern Ireland encouraged local companies to fully utilise the power of design to drive business growth, at a major design event held this week. Over 100 local businesses gathered to consider what design improvements they could make to boost their company’s performance.

Attendees from a range of sectors heard from world renowned design expert Richard Seymour, co-founder of Seymour-powell, one of the world's top product design agencies. Richard shared his experiences of how design has changed the fortunes of companies across the world such as Virgin, Nokia and Nestlé.

Invest NI’s technical experts offered valuable one to one advice, helping delegates understand how design can help their business.  In addition, workshops focused on key areas which can deliver success including digital design, strategy, as well as brand and product design.

Speaking at the event, Tim Brundle, Invest NI Board Member, said: “Design is a powerful business tool which can bring significant benefits to all organisations. Simple measures implemented effectively can open up valuable opportunities for companies and become a catalyst for future growth.

“Invest NI offers a wide range of tailored design support to help companies exploit the potential of this valuable strategic tool. By cultivating a design driven environment within their organisation, local firms can deliver top and bottom line benefits.”  

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