Moving TOWARD New Markets with Invest NI Support

Mar 21, 2014

Belfast-based consultancy company TOWARD Ltd is investing over £230,000 in two key staff and extensive marketing activity to accelerate business growth over the next 18 months.

Invest Northern Ireland is supporting the investment with an offer of £94,700 to help the business grow in Great Britain and target new opportunities in Europe and North America.

TOWARD Ltd provides leadership and coaching services, working with CEO’s and human resource professionals to help embed behavioural change in an organisation. The company specialises in building resilient people and uses pioneering techniques from the fields of organisational development and psychology. TOWARD has also developed an online psychometric tool with research and development support from Invest NI, part funded by the European Regional Development Fund.

Johnny Parks, TOWARD Director, said: “We have worked hard over the last eight years to establish our brand and are delighted with the assistance offered by Invest NI.

“This investment comes at a critical time for us as we want to expand into new territories and industries including health, transport, aviation, utilities, energy and defence. We have set ourselves the ambitious aim of being the preferred supplier for FTSE 350 companies by 2016 for our services and Invest NI's support is key to helping us achieving this aim.”

TOWARD has a blue-chip client base and currently employs five full-time and two part-time staff and has an experienced team of associates.

George McKinney, Invest NI’s Director of Technology and Services said: “With Invest NI support, TOWARD previously developed a unique psychometric tool to support its range of services. The company is in a strong position to secure new business with its current customers and extend its reach into new sectors and export markets.

“Our latest offer of support will help TOWARD to move quickly to build on this position through extensive marketing and the recruitment of key personnel.”

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