New support for those considering self-employment

Jan 12, 2012

Those whose New Year resolution is to take the step into setting up their own business will welcome the launch of a new section on Invest Northern Ireland’s website.

The ‘My New Business’ section ( provides essential, practical guidance for people thinking about starting a business and those working to get their business off the ground.

Key content in the new section includes a comprehensive checklist of tasks to support and guide entrepreneurs from the first inkling of an idea, right through to running and managing their own business. This list can be filtered to create personalised start-up tasks specific to them. There are also bite-sized e-learning tutorials, video case studies and extensive links to other business support to assist at every stage.

In all there are over 200 items to view in the section covering everything from developing a business idea to business planning, tax, finance, legal issues and marketing.

Shauna Fenton, head of Invest NI’s team, says: “We’ve created the My New Business section in response to users of who told us they would like to see all the information relevant to every stage of starting a business in one place. We also know that people appreciate learning how others have set up and grown their business so we’ve included over 30 video case studies.

“The comprehensive information provided will help people to make important decisions about how they will set up their business and they can be confident that they are learning from best practice. My New Business also gives users the freedom and flexibility to learn when and where they want and at their own pace.

“The section is easy to navigate and users can filter the content to ensure they get quick access to the information they specifically need. In addition, registering on the My New Business section will allow users to save the tasks and tools they’ve looked at to return to whenever they want.”

A new radio, outdoor and online advertising campaign is underway to build awareness of the My New Business section. is the most comprehensive free source of online business advice in Northern Ireland. To receive key business updates on regulations, funding opportunities and business events, businesses can sign up to the free alert service at

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