Pia Rossini bags international success

Nov 19, 2009

Bangor fashion company, Pia Rossini, is hoping to take its brand of innovative and eye catching accessories into new export markets, with the support of Invest Northern Ireland.  

Pia Rossini designs and produces hats, scarves, handbags and leather gloves in a number of finishes including wool, leather, fake fur, suede and fleece materials. The brand is sold in independent stores and boutiques across the UK and Ireland as well as in prestigious department stores and high street chains.

With support from Invest NI’s Growth Accelerator Programme (GAP), Pia Rossini is now developing a strategy to penetrate new, key European markets, specifically Germany, Holland and Spain.

The award-winning company has grown dramatically in the last few years and is already exporting to countries such as Italy and France, and through their retail website Rio Moda to the US, Australia and New Zealand.

Donal Durkan, Director of Invest NI’s Life Sciences and Creative Division, says: “Pia Rossini is a good example of a textiles company that is retaining a core, high quality design function in NI whilst benefitting from low cost, outsourced manufacturing.”   

“Local textile companies must focus on the high value added areas such as design in order to compete in global markets. Pia Rossini has been exceptionally forward-looking in this area and has already achieved significant export success as a result. It is now well positioned to expand its presence in Europe and beyond.”

Philip Shaw, Managing Director of Pia Rossini, says: “With the development of our design function we have remained competitive and offer a range of high quality, ladies accessories to a diverse export customer base.

“We are aiming to double our sales outside Northern Ireland over the next three years. Without Invest NI’s support it would be difficult for us to undertake the necessary marketing activity to achieve this ambitious target.”

Invest NI support includes assistance for attending trade shows, carrying out e-mail campaigns and public relations activities. It will also allow the company to employ a Customer Service and German Market Co-ordinator to manage initial customer relationships and website transactions. This will be a key role within the company in terms of new market penetration.

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