Singapore is the third location to be announced as part of Invest Northern Ireland’s commitment to increase its international presence to support export growth.
Alastair Hamilton, Invest NI Chief Executive, made the announcement while visiting Singapore with nine Northern Ireland businesses on a Trade Mission to South East Asia.
Speaking to assembled guests and participating companies at the Trade Mission reception, Mr Hamilton said: “The Association of South East Asia Nations (ASEAN) is predicted to become the fourth largest single market by 2030. Northern Ireland exports to the region currently stand at nearly £260m, and we hope to build on that with a new Regional Manager to be based in Singapore.”
The Regional Manager will be responsible for building a strong network of stakeholders and influencers to benefit trade development, as well as identifying potential investors. The person will be based at the Singapore High Commission.
“The countries in the ASEAN region are diverse and offer different challenges and opportunities,” added Alastair.
“Malaysia, for example, is one of the fastest growing economies in ASEAN, and in Thailand the rewards can be considerable but it can take time to develop the necessary business relationships. In the Philippines, where the middle class is expanding, there is a demand for foreign consumer goods.
“Singapore is seen as the gateway to the region, which is why we have chosen to base our new Regional Manager here. They will work closely with the Department for International Trade and be on hand to support NI businesses keen to explore these diverse markets, proactively identifying trade opportunities to match our strengths.
“The person will also support our schools, Further Education colleges and universities to attract more students to study in Northern Ireland, whilst also helping companies operating in the education technology sector to grow their exports.”