Chapter 1 – Introduction
This chapter is an introduction to the topic and introduces the biggest trends for 2020.
Chapter 2 – What is LinkedIn?
This chapter provides an overview to LinkedIn and how the social media platform became the world’s largest online professional network.
Chapter 3 – Optimising your profile
Chapter 3 showcases how individuals can optimise their profile on LinkedIn and the benefits of doing so
Chapter 4 – Optimising your business profile
This chapter explains how individuals and businesses can improve on and optimise their business’s LinkedIn profile.
Chapter 5 – Building connections and growing followers
Chapter 5 provides tips and resources on how to build connections and expand your following on the social media platform.
Chapter 6 – Generating leads on LinkedIn
Chapter 6 highlights methods on how a person or business can generate leads on LinkedIn by sharing knowledge, spreading awareness and building authority.
Chapter 7 – LinkedIn premium tools
This chapter highlights premium tools that businesses can implement such as LinkedIn Premium, LinkedIn Premium Business and LinkedIn Sales Navigator and more.
Chapter 8 – Questions
This chapter concludes the tutorial with a question and answer session
Practical Export Skills: How to generate leads on LinkedIn
This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial will guide you through a proven approach to generating leads via LinkedIn. It will demonstrate how to utilise LinkedIn tools to find, connect with, and build relationships with prospects.