Chapter 1 - China market overview and support for your business
Video Overview
Richard Seymore, Regional Director at Invest Northern Ireland, introduces China as a key export market for Northern Ireland businesses. He outlines the scale of opportunity and demand for high-quality international products, alongside the support available from Invest Northern Ireland to help companies enter and grow in the market.
Chapter 2 - Advanced manufacturing and engineering opportunities in China
Video Overview
Derek Deng, Regional Manager for advanced manufacturing and engineering, explains why China is a strategic market for AME companies. He outlines key policy drivers, emerging opportunities, and practical ways to engage and succeed in the market.
Chapter 3 – Sensoteq’s China export journey
Video Overview
Paul Daly, APAC Regional Sales Manager at Sensoteq, shares the company’s experience of entering the China market. He covers growth strategy, overcoming challenges and the importance of localisation and strong partnerships.
Chapter 4 – Protecting your intellectual property in China
Video Overview
Max Jiang, Senior IP Officer at the British Consulate General Shanghai, outlines key intellectual property risks in China and practical steps businesses can take to protect their assets when entering the market.
Chapter 5 – How the Northern Ireland Bureau supports business in China
Video Overview
Kerry Curran, Director of the Northern Ireland Bureau China, explains how government relationships, sister-city links and provincial partnerships support market access, credibility and business growth.
Chapter 6 - Next Steps for exporting to China
Video Overview
A summary of practical next steps to progress your export journey with support from Invest NI and partner organisations.
Spotlight on China | Advanced manufacturing and engineering
Overview
China is the world’s second largest economy and the scale of opportunity for Northern Ireland companies is significant.
This webinar provides an overview of opportunities for Northern Ireland advanced manufacturing and engineering companies in China, combining market insight with real-world business experience.
The session explores China’s scale, policy-driven growth and sector-specific opportunities, alongside key considerations such as intellectual property and market entry challenges. You’ll also hear directly from Sensoteq about its China journey, including lessons on partnerships, localisation and long-term growth. The webinar highlights the support available from Invest NI and the Northern Ireland Bureau to help you assess, enter and grow in the China market.
Navigate through the webinar via the chapter list below.
To discuss opportunities and support available email: exportenquiries@investni.com
Chapter List
- Chapter 1 - China market overview and support for your business
- Chapter 2 - Advanced manufacturing and engineering opportunities in China
- Chapter 3 – Sensoteq’s China export journey
- Chapter 4 – Protecting your intellectual property in China
- Chapter 5 – How the Northern Ireland Bureau supports business in China
- Chapter 6 - Next Steps for exporting to China