Chapter 1 - China market overview and support for your business
Video Overview
Richard Seymore, Regional Director at Invest Northern Ireland, introduces China as a key export market for Northern Ireland businesses. He outlines the scale of opportunity and demand for high-quality international products, alongside the support available from Invest Northern Ireland to help companies enter and grow in the market.
Chapter 2 - Food and drink opportunities in China
Video Overview
Summer Song, Regional Manager for food and drink, explores opportunities in China’s food and drink market, including demand trends, and how Invest NI supports Northern Ireland food and drink exporters to succeed.
Chapter 3 - Lakeland Dairies: building a food brand in China
Video Overview
Donal Harte, Head of Marketing at Lakeland Dairies, shares the company’s experience of building the Millac brand in China, covering market entry, partnerships, localisation and long-term growth strategies.
Chapter 4 – Protecting your intellectual property in China
Video Overview
Max Jiang, Senior IP Officer at the British Consulate General Shanghai, outlines key intellectual property risks in China and practical steps businesses can take to protect their assets when entering the market.
Chapter 5 – How the Northern Ireland Bureau supports business in China
Video Overview
Kerry Curran, Director of the Northern Ireland Bureau China, explains how government relationships, sister-city links and provincial partnerships support market access, credibility and business growth.
Chapter 6 - Next Steps for exporting to China
Video Overview
A summary of practical next steps to progress your export journey with support from Invest NI and partner organisations.
Spotlight on China | Food and drink
Overview
China is the world’s second largest economy and the scale of opportunity for Northern Ireland companies is significant.
This webinar provides an overview of opportunities in China for Northern Ireland food and drink companies, alongside practical insights from in-market experience.
It explores China’s growing demand for high-quality imported food, intellectual property considerations, and the support available from Invest NI and the Northern Ireland Bureau. You’ll also hear from Lakeland Dairies on building a premium brand in China, including lessons on market entry, distributor partnerships, and long-term growth strategies. Together, the session offers strategic context and real-world guidance to help you assess and grow in the China market.
Navigate through the webinar via the chapter list below.
To discuss opportunities and support available email: exportenquiries@investni.com
Chapter List
- Chapter 1 - China market overview and support for your business
- Chapter 2 - Food and drink opportunities in China
- Chapter 3 - Lakeland Dairies: building a food brand in China
- Chapter 4 – Protecting your intellectual property in China
- Chapter 5 – How the Northern Ireland Bureau supports business in China
- Chapter 6 - Next Steps for exporting to China