Chapter 1- Introduction
Mark Graham, Regional Director, Invest Northern Ireland based at the British Embassy in Tokyo, and David Bae, Senior Manager of Invest Northern Ireland in South Korea, provide an overview of Spotlight on South Korea.
Chapter 2 - The South Korean Market
Hyung-Kyung Nam from Korean Trade-Investment Promotion Agency (Kotra) unveils all you need to know to do business in the South Korean market, providing an overview of the economy, key business sectors and getting set up in market.
Chapter 3 - Belfast Distillery Case Study
Dessie Roche, Commercial Manager for Belfast Distillery Company, takes us through how they successfully brought Irish Whiskey to the South Korean market, and how to traverse key steps in the export process.
Chapter 4 - The Belfast and Sejong Innovation Twins Programme
Andrew Cockburn, Connected Places Catapult, explains Belfast’s partnership with Sejong city and the potential opportunities that may open up for projects between the two as a result.
Spotlight on South Korea
South Korea is one of the largest economies in the world and has strong trade links with the UK. It is a country with a fast-moving business culture that places importance on relationship building and hierarchy, with opportunities in technology, materials handling, life and health sciences, and renewable energy, offering a plethora of unique opportunities for Northern Ireland businesses to trade in the market.
Focusing on the emerging trends and exporting opportunities in the market for Northern Ireland businesses, and how to approach them, in-market representatives and specialists deliver this tutorial.
This tutorial also features a case study from Northern Irish business, Belfast Distillery, and how the support they received helped them export their product into Seoul, Korea. This is a recording of a recent webinar.