Chapter 1 - Welcome
Richard Elliott, International Trade Adviser at Invest NI provides an introduction to the topic and introduces our guest speaker, Dan Wilson.
Chapter 2 - Introduction to online marketplaces
In this chapter, e-Commerce Consultant, Dan Wilson, introduces online marketplaces and discusses the increase of businesses utilising online marketplaces in recent years. This chapter also outlines the benefits of selling online.
Chapter 3 - Selling on B2B online marketplaces
This chapter discusses the growth of selling on B2B online marketplaces, as well as the benefits and challenges that it offers for both sellers and buyers.
Chapter 4 - Selling on Amazon
As one of the most recognisable online marketplaces, the fourth chapter highlights the features that are available for sellers when it comes to selling on Amazon. The chapter also details how a seller can list and sell their goods on the marketplace, and provides an overview of Amazon’s Fulfilment by Amazon service.
Chapter 5 - Selling on Ebay
The fifth chapter in our Online Marketplaces tutorial provides insights on the benefits and challenges that sellers may face selling on eBay. It also provides information on how sellers can set up an eBay store and sell their goods directly to consumers whilst providing information on how sellers can optimise their listings.
Chapter 6 - Online marketplace opportunities
Chapter outlines the opportunities that are available to Northern Ireland business selling on online marketplaces and the benefits it could have in increased sales for local companies.
Chapter 7 - Q&A
This chapter concludes the tutorial with a short question and answer session from the webinar.
e-Commerce | Understanding & Maximising Online Marketplaces for your business
In the past, selling online was traditionally associated with consumer-facing retail businesses. Now, a broader range of businesses are investing in e-commerce – particularly those trading with other businesses. This video tutorial highlights the benefits and challenges of selling on online marketplaces, and will focus on online marketplaces Amazon and eBay, and how businesses can successfully list and their products. This tutorial is a recording of a recent webinar.