Chapter 1 – Welcome

1 minute

Video Overview

Chapter one provides an introduction to our Practical Export Skills series and introduces our guest speaker, Declan Murtagh of Digital Red.  

Chapter 2 – What is social selling?

10 minutes

Video Overview

Chapter two introduces the webinar topic and introduces what Social Selling is and why businesses should implement it into their marketing activity.

Chapter 3 – Customer Buyer Journey and Traditional Selling

5 minutes

Video Overview

Chapter three outlines the buying journey of customers as well as looking at traditional methods of selling used by businesses.

Chapter 4 – Social Selling Funnel

6 minutes

Video Overview

This chapter outlines the four stages of the Social Selling Funnel from Networking to Content Marketing, Social Selling and Brand Advocates.   

Chapter 5 – Building a successful Social Selling network

16 minutes

Video Overview

Chapter five delves into the importance of building a Social Selling network and the positive effects it could have on your business. 

Chapter 6 – Content Marketing

14 minutes

Video Overview

This chapter looks at the second stage of the Funnel, Content Marketing, in more detail and how your content should be educational, entertaining, inspirational and convincing.

Chapter 7 – Nurturing Leads from Social Selling

6 minutes

Video Overview

Chapter seven provides insight on how businesses can nurture, generate and maintain leads from Social Selling. 

Chapter 8 – Brand Advocates

5 minutes

Video Overview

This chapter outlines the benefits that Brand Advocates could have for your business through the sharing of authentic recommendations and positive customer experiences.

Chapter 9 – Measuring Social Selling Success

10 minutes

Video Overview

This chapter explores how business can measure and record the success of their business’ Social Selling endeavours through social media networks.  It also provides examples of Social Selling Tools to use in order to measure ‘successes’.  

Chapter 10 – Q&A

13 minutes

Video Overview

Chapter 10 concludes the tutorial with a question and answer session from the webinar.  

COVID-19 Recovery Series – Practical Export Skills - Driving sales for your B2B Business through Social Selling Excellence

Social Selling is the art of utilising social media platforms to engage with prospects and create sales conversations.  This video tutorial will explore the fundamentals of social selling and how they can be integrated into marketing and sales activities for your B2B business. It is a recording of a recent webinar developed in partnership with digital marketing agency, Digital Red.  

75 minutes
10 videos