Chapter 1 | China market overview and support for your business
Video Overview
Richard Seymore, Regional Director at Invest Northern Ireland, introduces China as a key export market for Northern Ireland businesses. He outlines the scale of opportunity and demand for high-quality international products, alongside the support available from Invest Northern Ireland to help companies enter and grow in the market.
Chapter 2 | Advanced manufacturing and engineering opportunities in China
Video Overview
Derek Deng, Regional Manager for advanced manufacturing and engineering, explains why China is a strategic market for AME companies. He outlines key policy drivers, emerging opportunities, and practical ways to engage and succeed in the market.
Chapter 3 | Sensoteq’s China export journey
Video Overview
Paul Daly, APAC Regional Sales Manager at Sensoteq, shares the company’s experience of entering the China market. He covers growth strategy, overcoming challenges and the importance of localisation and strong partnerships.
Chapter 4 | Food and drink opportunities in China
Video Overview
Summer Song, Regional Manager for food and drink, explores opportunities in China’s food and drink market, including demand trends, and how Invest NI supports Northern Ireland food and drink exporters to succeed.
Chapter 5 | Lakeland Dairies: building a food brand in China
Video Overview
Donal Harte, Head of Marketing at Lakeland Dairies, shares the company’s experience of building the Millac brand in China, covering market entry, partnerships, localisation and long-term growth strategies.
Chapter 6 | Protecting your intellectual property in China
Video Overview
Max Jiang, Senior IP Officer at the British Consulate General Shanghai, outlines key intellectual property risks in China and practical steps businesses can take to protect their assets when entering the market.
Chapter 7 | How the Northern Ireland Bureau supports business in China
Video Overview
Kerry Curran, Director of the Northern Ireland Bureau China, explains how government relationships, sister-city links and provincial partnerships support market access, credibility and business growth.
Chapter 8 | Next Steps for exporting to China
Video Overview
A summary of practical next steps to progress your export journey with support from Invest NI and partner organisations.
Spotlight on China
Overview
China is the world’s second largest economy and the scale of opportunity for Northern Ireland companies is significant.
This webinar cuts through the complexity of exporting to China and helps you understand how the market could fit into your business growth plans. It focuses on commercial opportunities, with a spotlight on the food and drink and advanced manufacturing and engineering sectors.
You’ll hear directly from two Northern Ireland companies already exporting to China as they share their journey, what they learned along the way and what they would do differently.
Covering key market entry considerations, including intellectual property protection and building effective in‑market relationships, the webinar sets out the next steps your business can take to enter, grow and succeed in China with the support of our Invest NI China team.
To discuss opportunities and support available email: exportenquiries@investni.com
Chapter List
- Chapter 1 | China market overview and support for your business
- Chapter 2 | Advanced manufacturing and engineering opportunities in China
- Chapter 3 | Sensoteq’s China export journey
- Chapter 4 | Food and drink opportunities in China
- Chapter 5 | Lakeland Dairies: building a food brand in China
- Chapter 6 | Protecting your intellectual property in China
- Chapter 7 | How the Northern Ireland Bureau supports business in China
- Chapter 8 | Next Steps for exporting to China