Reliable market intelligence and consumer insight is vital in helping companies find potential customers, identify market opportunities and develop the right products to meet the needs of current and new customers.
Invest NI’s Business Information Centre holds research covering both consumer and industrial markets. Several of these resources focus on the food and drink sector and provide up-to-date research to help companies make decisions about their products.
Businesses also use these resources to explore packaging ideas and help develop marketing messages which will resonate with the consumer.
In addition to these resources, local companies in the food and drink industry are also accessing consumer insight reports on buyer patterns and product trends based on Tesco Clubcard data.
A Consumer Insight Report analyses the performance of products which used effectively can help a company drive its sales.
A report details:
Check out what your report would look like.
If you are a food and drink business selling into Tesco, contact us and we will put you in touch with a member of the food team who will explore how this tool could help you drive your business forward.
We will help you interpret the insight reports and develop this data into commercially valuable information.