This could be in terms of population, the economy, GDP, or particular sectors or demographics. You need to take account of your competitors in the market, the market share they have and the share you could acquire.
An unstable political climate or unfavourable trading conditions can make exporting risky. Make sure you are up to date with what is happening currently and what is bubbling underneath.
This may affect your selling proposition. Investigate any barriers to your products success. Will potential customers in your target market have the same reasons to buy it? Do you need to review.
Can you market your product effectively in the local language? It is important to communicate effectively and understand cultural differences.
Will your product need to be modified to meet regulations in your target market?
Our Business Information Centre has extensive market research, company databases, worldwide business directories and legislative information.
The event on 06 November in Belfast offers companies the chance to get four one-to-one appointments with trade advisors representing 40 countries.
This will give you a chance to speak directly with potential partners, contacts and even scope out your competition.