Record display of Northern Ireland food at Scothot

Almost 300 food and drink products from around 25 companies will be on show to trade buyers on the Invest Northern Ireland stand at Scothot 2009, from 2-4 March, in Glasgow.

The ‘Northern Ireland Naturally’ food and drink presentation is the biggest-ever at any external exhibition. On show at Scothot, which attracts retail, foodservice and hospitality sector buyers particularly from Scotland and the North of England, will be products from every food and drink sector in Northern Ireland.

Northern Ireland is also one of the biggest exhibitors at the show in Glasgow’s Exhibition Centre and will be among 250 exhibitors from Scotland, England and other parts of Europe.

The exhibition is held every other year and is organised by FreshRM, part of Reed Exhibitions, with support from Scottish Tourism and the Institute of Hospitality Scotland.

The exhibition is expected to attract around 10,000 trade visitors and will also feature a series of culinary events.

Maynard Mawhinney, Invest NI Food Director, commenting on the exhibition, said: “Scotland is a significant market of around six million people that is easily accessible for our companies.

“It’s also a market that many Northern Ireland food and drink companies have used as a launch pad to develop sales to other European markets. They benefit from the historic relationship which exists between Scotland and Northern Ireland and a recognition that we share a commitment to quality and natural products from a clean environment.

“Scothot has proved to be a successful exhibition for a number of Northern Ireland companies, a track record which has encouraged many more to explore opportunities there. Our companies, in addition, have been taking advantage of the expert marketing support that Invest NI now offers ‘on the ground’ in Scotland and the North of England.

“This support has included lead generation, ‘meet the buyer’ events with independent retail chains in Scotland and through the relationship that we’ve developed with the Scottish Food and Enterprise Scotland organisations,” he added.