Swift success for stock image library

Invest Northern Ireland has helped Moy-based company Reflex Stock to achieve almost £640,000 of export sales in its first 18 months of trading.

Reflex Stock specialises in the sales and distribution of creative images to advertising agencies, graphic designers, website designers, corporate marketing departments, publishers and the general public worldwide.

Activities supported by Invest NI included search engine optimisation for its website and attendance at trade shows in Europe. In addition, the company has implemented direct sales and customer relationship development initiatives.

Dwyer O’Neill, Managing Director of Reflex Stock, said: “Invest NI has been instrumental to our rapid success since we began trading in 2006. With its support, we have quickly developed important relationships with customers and suppliers. Our improved positioning on internet search engines actually led to 4,000 unique visits to our website in a 24 hour period in December 2007.

“TIME magazine and Microsoft were amongst our most high profile customers in 2007, and they discovered us as a result of our e-marketing campaign. With ninety-five per cent of our sales outside Northern Ireland, we are now aiming to grow our exports even further as we target the Chinese and Indian markets.”

Reflex Stock plans to further develop its export potential with its existing customer base in 2008 by translating its website into a number of European languages including French and German.

Graham Davis, Invest NI’s Director of Regional Economic Development, said: “Reflex Stock has effectively identified and exploited a niche market opportunity by finding new and better ways to sell images. It has creatively positioned itself within the online image market with two websites targeting segmented customer groups.

“Highly skilled and experienced employees have been vital to the remarkable performance of the company, and its global marketing strategy means that it can continue to realise its huge worldwide potential in the long term,” added Mr Davis.