Invest Northern Ireland support has helped Belfast-based Wellington Computer Systems to secure sales in China estimated to be worth over £1.5 million.
Celebrating its 25th anniversary this year, Wellington Computer Systems develops bespoke and packaged software for clients in the FMCG sector across Europe as well as Oracle financial software, primarily for credit unions. The new business in China comes as a result of a distribution agreement signed with Lochaine, a Shanghai-based software firm, following an Invest NI trade mission to the region earlier this year.
Wellington, with the support of Invest NI, is now investing £200,000 specifically to raise the profile of its brand and product portfolio in the Chinese marketplace, and further develop the multi-lingual capability of all products.
Alex Dunne MD of Wellington Computer Systems said: “The growth of China’s economy has created an amazing demand for luxury products including fine wines, premium beers and leading brand spirits. With 25 years of experience in developing financial software solutions across Europe, we knew we would be ideally placed to provide the most advanced and innovative systems for a high growth part of China’s FMCG sector.
“Invest NI’s office in China provided trade advice and helped us to set up meetings with potential distributors in Beijing, Tianjin, Hong Kong and Shanghai during the trade mission. It was through this that we secured a partnership with Lochaine, a company that demonstrated the high level of sales and technical skills that we believe can promote and fully support our products in this growing market.
“By 2011 we expect to have secured sales in China worth over £1.5 million and with ongoing marketing activities supported by a £200,000 investment, we are confident that this figure will grow even further.”
Donal Durkan, Invest NI’s Director of Life Science and Creative added: “Wellington Computer Systems is a well established company which has steadily grown its business across Europe with a focus on innovation and technical excellence.
“Wellington has demonstrated that a strong product offering, extensive market knowledge and a range of Invest NI support can help innovative and ambitious companies to fully realise their export potential in the world’s largest and most competitive marketplace.”