Chapter 1 – Introduction
Chapter 1 is an introduction to the webinar on creating a Social Media strategy for your business.
Chapter 2 – Creating a Social Media Strategy in Five Simple Steps
This chapter defines what a social media strategy is and sets the scene of the five simple steps in creating a successful social media strategy.
Chapter 3 – Step One: Situational Analysis
Chapter 3 looks at taking stock of your business’s current social media position by highlighting the importance of carrying out a social media audit and analysing your customer’s journey.
Chapter 4 – Step Two: Setting Objectives on Facebook
This chapter discusses the importance of setting social media goals and objectives and laughing them to your overall business and marketing strategy.
Chapter 5 – Step Three: Knowing you Audience
Chapter 5 highlights the importance of identifying and understanding your audience in order to create relevant social media posts through the use of analytics.
Chapter 6 – Step Four: Creating Content for Your Target Audience
This chapter outlines the steps in how to create engaging social media content so that it entertains, inspires, convinces and educates the audience.
Chapter 7 – Step Five: Measuring and analysing your Social Media Strategy
Chapter 7 outlines how a business can test, measure and iterate their messaging to their target audience, and introduces some social media measuring platforms.
Chapter 8 - Q&A
Chapter 8 is the last covering the Q&A session that took place at the end of the recorded webinar.
COVID-19 Response - Practical Export Skills: How to create a Social Media Strategy in Five Simple Steps
This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial highlights the practicalities of having a Social Media Strategy and why your business should have one. It will also lay out the blueprint of a future proof Social Media Strategy that will stand the test of time, and focus on getting the right formula for personalisation, content, brand awareness and influencing the customer journey.
- Chapter 1 – Introduction
- Chapter 2 – Creating a Social Media Strategy in Five Simple Steps
- Chapter 3 – Step One: Situational Analysis
- Chapter 4 – Step Two: Setting Objectives on Facebook
- Chapter 5 – Step Three: Knowing you Audience
- Chapter 6 – Step Four: Creating Content for Your Target Audience
- Chapter 7 – Step Five: Measuring and analysing your Social Media Strategy
- Chapter 8 - Q&A