Chapter 1 – Introduction

3 minutes

Video Overview

Chapter 1 is an introduction to the webinar on creating a Social Media strategy for your business.

Chapter 2 – Creating a Social Media Strategy in Five Simple Steps

8 minutes

Video Overview

This chapter defines what a social media strategy is and sets the scene of the five simple steps in creating a successful social media strategy. 

Chapter 3 – Step One: Situational Analysis

14 minutes

Video Overview

Chapter 3 looks at taking stock of your business’s current social media position by highlighting the importance of carrying out a social media audit and analysing your customer’s journey.  

Chapter 4 – Step Two: Setting Objectives on Facebook

3 minutes

Video Overview

This chapter discusses the importance of setting social media goals and objectives and laughing them to your overall business and marketing strategy. 

Chapter 5 – Step Three: Knowing you Audience

8 minutes

Video Overview

Chapter 5 highlights the importance of identifying and understanding your audience in order to create relevant social media posts through the use of analytics. 

Chapter 6 – Step Four: Creating Content for Your Target Audience

8 minutes

Video Overview

This chapter outlines the steps in how to create engaging social media content so that it entertains, inspires, convinces and educates the audience. 

Chapter 7 – Step Five: Measuring and analysing your Social Media Strategy

8 minutes

Video Overview

Chapter 7 outlines how a business can test, measure and iterate their messaging to their target audience, and introduces some social media measuring platforms.

Chapter 8 - Q&A

16 minutes

Video Overview

Chapter 8 is the last covering the Q&A session that took place at the end of the recorded webinar.

COVID-19 Response - Practical Export Skills: How to create a Social Media Strategy in Five Simple Steps

This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial highlights the practicalities of having a Social Media Strategy and why your business should have one. It will also lay out the blueprint of a future proof Social Media Strategy that will stand the test of time, and focus on getting the right formula for personalisation, content, brand awareness and influencing the customer journey.

75 minutes
8 videos