Chapter 1 – Introduction
This chapter is an introduction to the topic of having a strong value proposition.
Chapter 2 – What is value proposition?
This chapter opens the webinar with a definition and discussion on what is a value proposition.
Chapter 3 – Rebooting your value proposition
Chapter 3 outlines how a business can build, develop and deploy a new or revised value proposition.
Chapter 4 – Successful value proposition reboots
This chapter focuses on how a business can carry out their value proposition in six simple steps. It also provides a template that businesses can follow.
Chapter 5 – Start your value proposition reboot
Chapter 5 provides examples of businesses who have successfully rebooted their value proposition and the processes they undertook.
Chapter 6 – Value proposition checklist and tips and testimonials
This chapter summarises the tutorial, and provides a checklist for businesses to follow. It also provides tips and testimonials from companies who have successfully rebooted their value proposition.
Chapter 7 – Q&A
This chapter concludes the tutorial with a the Q&A session from the webinar.
Practical Export Skills: The New Normal – Rebooting your value proposition
This is a recording of a recent webinar developed in partnership with The Sales Practice Ireland. The tutorial discusses how strong value proposition is fundamental to successful selling and promotion. It also provides examples of how businesses have rebooted their Sales & Marketing messages, improved Customer Retention and won New Business using a New Value Proposition.