Chapter One – Introduction
Video Overview
Deborah Johnston, International Trade Advisor, Invest NI introduces today’s webinar and guest speaker Declan Murtagh from Brilliant Red Digital.
Chapter Two – Threads
Video Overview
This chapter explores the rollout of Meta’s new app, Threads, and its rise in popularity since its launch last year and the similarities and differences to X, formerly Twitter.
Chapter Three - Artificial Intelligence
Video Overview
In this chapter, Declan discusses how AI is integrating into all aspects of social media and how it will continue to make an impact for marketers by addressing the possibilities and limitations of the mechanism, but also addresses the importance of human interaction to create emotional stories and connections with customers.
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Chapter Four – Social Search
Video Overview
The fourth chapter discusses social search and how social media platforms are rapidly evolving into powerful search engines.
Chapter Five – Social Media Analytics and Data
Video Overview
This chapter delves into the topic of as social media marketing becomes more sophisticated, there may be a shift towards advanced analytics and metrics.
Chapter Six – Growth of LinkedIn and YouTube Shorts
Video Overview
LinkedIn and YouTube are the topics of discussion in this chapter. This chapter highlights how LinkedIn will solidify its role as the premier platform for professional networking, whilst YouTube is a platform for engaging, storytelling content.
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Chapter Seven – Emerging Trends
Video Overview
The seventh chapter in the tutorial provides an overview of upcoming content trends.
Chapter Eight – Q&A
Video Overview
A Q&A with Deborah Johnston, Invest NI and Declan Murtagh, Brilliant Red Digital concludes the tutorial.
Social media trends for your business in 2024
Stay ahead of the curve and elevate your brand's social presence with insights on artificial intelligence, social sustainability, the rise of Threads, video dominance and micro-communities and hyper-niche targeting.
This video tutorial is a recording of a live webinar previously delivered by Invest NI in partnership with Declan Murtagh from digital marketing agency Brilliant Red Digital. It highlights the most innovative, important trends for 2024, along with how you can implement them in your business.