Ideas and Insights from CultureTECH


Tracey Walsh
Sep 19, 2014

Businesses that have a strong web presence grow between four and eight times faster than those that don’t.

That was the message from Gori Yahaya at the Google Juice Bar at CultureTECH.


The seminars were packed with people wanting to find out how to get the most out of their digital marketing and boost their online presence.

The Google Juice Bar is just one event in the week-long Invest NI-sponsored CultureTECH programme.

If you’re at CultureTECH this week come along to our stand in the Playhouse Theatre and find out how we can help you grow your business.

Day 2

Entrepreneurs and creatives of all ages are flocking to CultureTECH to get commercial and technology advice from experts and see what other like-minded people are up to.


Among the youngest are the GTracks team from Cookstown High School who are promoting their mobile app DavaghNav for Davagh mountain bike trail users.

The team recently met Invest NI technical advisors to get advice on business development.

Expert advice
At the Invest NI sponsored Office Hours event, local businesses got a chance to be mentored by international experts. They were sharing their insights into how to expand customer base and reach into new markets.


One of these experts was Wilson Kriegal, PicsArt, a photo editing and drawing app software producer. Wilson shared his tips on tips on customer retention management.

We’re at CultureTECH all week to give advice on turning ideas into businesses. Talk to us at our stand in the Playhouse Theatre.

Day 3

Gaming and animation featured strongly at CultureTECH and there was excellent advice from local and international speakers.

Insight from guest speakers

Colin MacDonald, Commissioning Editor for Games at Channel 4, talked about the “sizeable opportunity in mobile gaming” and shared his insights about creating a successful game.


Colin MacDonald’s top tip was to watch Torsten Reil’s (CEO Natural Motion) video: How to make a hit I-phone game.

Laura Campbell, Editorial Director of children’s media company Dog Ears, which is based in Derry, talked about how they’re selling their new story Puffin Rock internationally.

Dog Ears has been helped by Invest NI to build its business and export opportunities.


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