Lucy Annabella Organics Designed for Growth
Lucy Annabella Organics, the Ballygawley-based specialist in luxury organic aromatherapy cosmetics, has designs for faster growth in export markets.
The company has used Invest Northern Ireland’s popular design service to create a sharper corporate identify and more attractive packaging for its range of indulgent and eco-friendly body moisturisers, bath milks, treatment oils and candles for relaxation, stress relief and muscle pain.
Olive Hill, Invest NI’s Director of Innovation and Technology Solutions said: “This innovative company approached us for guidance on developing both a brand and packaging in line with its strategic focus on organic products for high-end consumers, especially outside Northern Ireland.
“We were able to provide Lucy Annabella with help to work alongside a designer to develop a design that met its specific requirement particularly in terms of eco-friendly packaging and a corporate identity reflecting the core values of the business.”
During a visit to the company Mrs Hill was briefed about the company’s growth plans by Colleen Harte, Managing Director and founder of the company in 2011. Mrs Harte is an experienced complementary therapist and clinical aromatherapist.
Mrs Harte said: “The design support provided by Invest NI was immensely informative, stimulating and cost-effective. It broadened my knowledge of design and enabled me to engage with a highly professional design team. This sharpened my own approach to the marketing of my range of luxury bath and body cosmetics and candles.
“The final design met my requirement for a brand and packaging that communicated all the core benefits from the organic feature of the products and the brand values that I wish. We’ve created contemporary packaging that is recyclable and manifestly eco-friendly as well as being sophisticated and iconic.
“The new design, has given the products and the company a much sharper and very modern identity in what is an intensely competitive marketplace, strengthening our ability to grow our business especially in Great Britain, the Republic of Ireland and other parts of Europe,” added Mrs Harte.
In addition to design support, Lucy Annabella Organics has been assisted by Invest NI with product development and the marketing abroad of its range of luxury bath and body cosmetics and candles.