Picture by Press Eye
Pictured (L-R) is Kyle Lunn, Managing Director of Blue Zinc IT with Ian Murphy, Director of Invest NI’s Growth & Scaling Division.
Blue Zinc IT Ltd in Belfast has secured a valuable contract with AXA PPP Healthcare following support from Invest Northern Ireland under its Boosting Business measures.
Founded in 2002, Blue Zinc IT develops and sells a range of practice management products targeted at the private clinic market, with specific focus on the rehabilitation sectors of physiotherapy, podiatry, osteopathy and chiropractic. AXA PPP Healthcare will be using Blue Zinc IT’s TM2 case management system to develop an industry leading offering for its patients and clinics across the UK.
The contract success is a result of the firm implementing a strategic marketing plan and recruiting a Senior Marketing Executive and a Sales Executive to boost its profile in export markets.
Ian Murphy, Director of Invest NI’s Growth & Scaling Division, said: “Invest NI has been working with Blue Zinc to help the company capitalise on new market opportunities.
“Enhancing the sales team and implementing new marketing activities were identified as top priorities to help the company grow. The firm’s commitment to growth and to targeting opportunities in Great Britain is already paying dividends. This latest contract success will help position Blue Zinc IT competitively as it targets sales in Australia and other export markets in the future.”
Blue Zinc IT is one of 18 companies to have benefited from growth development support under Invest NI’s Jobs Fund measure. All of the companies have been provided mentoring support and taken part in workshops to help strengthen their management teams. Altogether the 18 companies will create 51 new jobs, over half of which are already in place.
Kyle Lunn, Managing Director of Blue Zinc IT, said: “Invest NI’s assistance came at a crucial time for our business and helped provide the framework for the growth of the company, of which the AXA PPP work is a key strategic element. As one of the largest private medical insurers in the UK, AXA PPP requires innovative solutions which we can deliver through our TM2 product range.
“This contract with AXA is an important milestone in the growth of our business which already supports hundreds of healthcare providers across the UK, Ireland and Australia.”
For information on how Invest NI can help your business to grow go to www.boostingbusinessni.com or call 0800 181 4422.