BlueFin Online Solutions is investing over £125,000 towards business growth in Republic of Ireland and Great Britain markets, with support from Invest Northern Ireland.
John Walsh, owner of BlueFin, based in Castlewellan, supplies bespoke software solutions to enhance the competitiveness of a wide range of companies and industries such as financial services, food wholesalers and freight distributors.
Invest NI offered over £20,000 to Bluefin as part of plans to address resource and capability development needs for business growth. The company is implementing an extensive marketing strategy and appointing an ROI based Sales and Marketing Manager to exploit identified export opportunities.
In addition, Invest NI’s support will assist the company to visit potential customers and suppliers outside Northern Ireland, attend relevant trade shows and exhibitions, develop online capabilities and advertise in trade publications. With a sales target of £275,000 by 2012, BlueFin will also employ a software developer and administrator to cope with the projected demand from outside Northern Ireland.
Mark Bleakney, Manager of Invest NI’s Southern Regional Office, commented: “John has made a significant investment to stimulate growth in new markets. The new Sales and Marketing Manager will allow BlueFin to develop a full-time presence in ROI and generate export sales in a planned and structured manner.”
John Walsh commented: “With the strength of the euro and increasing interest from ROI customers, I recognised the opportunities to expand the business into wider markets. Invest NI’s support will help us to take advantage of this and make us more competitive in our target markets.”