Lowe Rental aims high with new website targeting global sales

Jan 02, 2019

Global indigenous business Lowe Rental has invested significantly in its ecommerce and e-marketing capabilities to drive further growth across its worldwide customer base.

With support from Invest Northern Ireland, the business has launched a completely new integrated online platform which encompasses nine regionalised sites with over 2400 unique pages.

We are delighted with the functionality of our upgraded website and have seen positive traction already with an uplift in new business leads and greater international spread of visitors. The technical and financial support of Invest NI ensured we could fully implement this project to the scale and desired timescale we needed to maximise the opportunities resulting from our investment.

Stuart Penrose, Head of Marketing, Lowe Rental.

Headquartered in Lisburn, The Lowe Rental Group is a worldwide rental specialist in refrigeration, commercial catering equipment and cold rooms to the exhibition, events and retail sectors. The company has strategic locations in USA, Europe, UAE and Asia.

Commenting on the project, Stuart Penrose, Group Head of Marketing said: “At Lowe Rental we are actively investing in diversification and improving efficiencies with a view to increasing our competitiveness and gaining additional market share. At the centre of these improvements are ever strengthening internal and external communication techniques, of which our new online platform is critical.

It is an excellent example of the many indigenous, high growth businesses generating export success through innovation.

Niall Casey, Director of Skills and Competitiveness, Invest NI.

“We are delighted with the functionality of our upgraded website and have seen positive traction already with an uplift in new business leads and greater international spread of visitors. The technical and financial support of Invest NI ensured we could fully implement this project to the scale and desired timescale we needed to maximise the opportunities resulting from our investment.”

Niall Casey, Director of Skills and Competitiveness, Invest Northern Ireland added:“This project was an important investment for the business, allowing Lowe Rental to segregate sales and marketing campaigns across regions and also streamline its ordering process.

“Lowe Rental has a proactive relationship with Invest NI and has gained the technical expertise needed to position the company to further develop its customer base. It is an excellent example of the many indigenous, high growth businesses generating export success through innovation.”

The Lowe Rental Group employs 130 people of which 56 are currently located in Lisburn.

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