Spotlight on Africa

25 March 2019, Grand Central Hotel, Belfast


Interested in exploring new export opportunities or developing existing business in Africa?

Join Invest Northern Ireland along with our in market team and local companies to hear “on the ground” market experience and gain a better knowledge of the export markets in Egypt, Ghana, Kenya, Nigeria and South Africa and the opportunities that exist for you.

You will also have the opportunity to discuss your prospects for exporting to this region with the in market adviser.

What you will learn:

  • General market overview and trends.
  • Opportunities in North Africa with a focus on Egypt.
  • opportunities in Sub Sahara Africa with a focus on South Africa, Nigeria, Kenya and Ghana.
  • Challenges eg regional differences; level of competition; exchange rates; high levels of customer service expectations; visas.
  • Critical success factors e.g. continued intelligence gathering; differentiated customer value proposition; sales route to market; communication; cultural differences; people; resources and finance
  • How Invest NI can assist you with your export journey?


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