Chapter 1 – Introduction

4 minutes

Video Overview

This chapter is an introduction to the topic and introduces the biggest trends for 2020.

Chapter 2 – What is LinkedIn?

5 minutes

Video Overview

This chapter provides an overview to LinkedIn and how the social media platform became the world’s largest online professional network.

Chapter 3 – Optimising your profile

11 minutes

Video Overview

Chapter 3 showcases how individuals can optimise their profile on LinkedIn and the benefits of doing so

Chapter 4 – Optimising your business profile

4 minutes

Video Overview

This chapter explains how individuals and businesses can improve on and optimise their business’s LinkedIn profile.

Chapter 5 – Building connections and growing followers

6 minutes

Video Overview

Chapter 5 provides tips and resources on how to build connections and expand your following on the social media platform.

Chapter 6 – Generating leads on LinkedIn

11 minutes

Video Overview

Chapter 6 highlights methods on how a person or business can generate leads on LinkedIn by sharing knowledge, spreading awareness and building authority.

Chapter 7 – LinkedIn premium tools

11 minutes

Video Overview

This chapter highlights premium tools that businesses can implement such as LinkedIn Premium, LinkedIn Premium Business and LinkedIn Sales Navigator and more.

Chapter 8 – Questions

13 minutes

Video Overview

This chapter concludes the tutorial with a question and answer session

COVID-19 Recovery - Practical Export Skills: How to generate leads on LinkedIn

This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red.  The tutorial will guide you through a proven approach to generating leads via LinkedIn. It will demonstrate how to utilise LinkedIn tools to find, connect with, and build relationships with prospects.

65 minutes
8 videos