Chapter 1 – Introduction
This chapter is an introduction to the topic and introduces the biggest trends for 2020.
Chapter 2 – The rise of Social Media communities
While not new, this chapter outlines how social media communities have grown over the past year, what they are and how to join/set-up a community.
Chapter 3 – Ephemeral content will begin to rule Social Media
This chapter discusses what ephemeral content is and the popularity of content that disappears after a short duration of time. It will highlight current examples of ephemeral content such as Instagram Stories, Facebook Stories and Snapchat Stories.
Chapter 4 – Instagram will remove likes
This chapter focuses on the pilot scheme of Instagram removing the likes on personal and corporate photograph and video posts.
Chapter 5 – The rise of alternative social platforms
Chapter 5 looks at social media platforms such as Tik Tok, Lasso, Houseparty and Steemit which have grown in popularity and following in recent years – with a significant rise occurring in 2020.
Chapter 6 – Social commerce
This chapter focuses on how Facebook and Instagram have been used by brands to sell products and services directly through their Social Media posts, and how e-commerce is expected to grow and develop over the coming years.
Chapter 7 – Digital detox
With an ever-growing focus on mental well-being and the fact that half of the world’s population is on Social Media, this chapter discusses how more, and more people are choosing to have regular digital detoxes from Social Media by deleting apps and profiles – be that short term or permanently.
Chapter 8 – Other noteworthy trends
This chapter provides a quick overview of other noteworthy trends that have and are emerging in 2020.
Chapter 9 - Q&A
This chapter concludes the tutorial with a question and answer session form the webinar.
COVID-19 Recovery - Practical Export Skills: Social Media Trends for 2020
This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial outlines the social media trends of 2020, and how they can be implemented into your business such as the rise of social media communities, ephemeral content and social commerce to name a few.
- Chapter 1 – Introduction
- Chapter 2 – The rise of Social Media communities
- Chapter 3 – Ephemeral content will begin to rule Social Media
- Chapter 4 – Instagram will remove likes
- Chapter 5 – The rise of alternative social platforms
- Chapter 6 – Social commerce
- Chapter 7 – Digital detox
- Chapter 8 – Other noteworthy trends
- Chapter 9 - Q&A