Chapter 1 – Introduction

5 minutes

Video Overview

This chapter is an introduction to the topic and introduces the biggest trends for 2020. 

Chapter 2 – The rise of Social Media communities

9 minutes

Video Overview

While not new, this chapter outlines how social media communities have grown over the past year, what they are and how to join/set-up a community.  

Chapter 3 – Ephemeral content will begin to rule Social Media

7 minutes

Video Overview

This chapter discusses what ephemeral content is and the popularity of content that disappears after a short duration of time.  It will highlight current examples of ephemeral content such as Instagram Stories, Facebook Stories and Snapchat Stories.

Chapter 4 – Instagram will remove likes

5 minutes

Video Overview

This chapter focuses on the pilot scheme of Instagram removing the likes on personal and corporate photograph and video posts. 

Chapter 5 – The rise of alternative social platforms

8 minutes

Video Overview

Chapter 5 looks at social media platforms such as Tik Tok, Lasso, Houseparty and Steemit which have grown in popularity and following in recent years – with a significant  rise occurring in 2020.

Chapter 6 – Social commerce

3 minutes

Video Overview

This chapter focuses on how Facebook and Instagram have been used by brands to sell  products and services directly through their Social Media posts, and how e-commerce is expected to grow and develop over the coming years. 

Chapter 7 – Digital detox

5 minutes

Video Overview

With an ever-growing focus on mental well-being and the fact that half of the world’s population is on Social Media, this chapter discusses how more, and more people are choosing to have regular digital detoxes from Social Media by deleting apps and profiles – be that short term or permanently. 

Chapter 8 – Other noteworthy trends

3 minutes

Video Overview

This chapter provides a quick overview of other noteworthy trends that have and are emerging in 2020. 

Chapter 9 - Q&A

19 minutes

Video Overview

This chapter concludes the tutorial with a question and answer session form the webinar.

COVID-19 Recovery - Practical Export Skills: Social Media Trends for 2020

This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial outlines the social media trends of 2020, and how they can be implemented into your business such as the rise of social media communities, ephemeral content and social commerce to name a few. 

65 minutes
9 videos