Chapter 1 – Introduction
This chapter is an introduction to the topic of brand awareness for your company on Social Media.
Chapter 2 – What is a brand?
This chapter discusses what a company brand is e.g. company logo, colour, font and tone of voice, what is meant by brand awareness and applying this on Social Media.
Chapter 3 – Why is brand awareness important?
This chapter focuses on the importance of brand awareness for your company and introduces the AIDA marketing model.
Chapter 4 – How to build brand awareness on Social Media?
Learn more about Buyer Personas, and how creating your ideal customers in the planning stages will set the tone for your marketing activity, as well as showcasing which Social Media platforms to use to reach each persona.
Chapter 5 – How to measure Brand Awareness on Social Media
This chapter focuses on how a company can measure and analyse the success of their social media posts through the use of analytics and Social Media Monitoring Tools. This chapter also features two case study examples.
Chapter 6 – Q&A
This chapter focuses on the question and answer section of the webinar.
COVID-19 Response – Practical Export Skills - How to build brand awareness for your company on Social Media
This is a recording of recent webinar developed in partnership with digital marketing agency Brilliant Red. Social media is an effective way to maintain a connection with your customers. The webinar highlights the importance of strong brand awareness for your business across your organisation’s social media platforms and provides actionable steps and ideas on how to increase brand awareness using Social Media.