Chapter Two – Phasing out Third-Party Cookies
This chapter explores the effects of third-party cookies being phased out and what can be done to try and combat this.
Chapter Four – Nano and Micro Influencers
This chapter explains what is making small level influencers so valuable to businesses in 2023 in contrast to using macro level influencers.
Chapter Five – Customer Support via Social Media Channels
This chapter reveals why prioritising customer experience online by delivering rapid and satisfactory support is crucial this year.
Chapter Seven – TikTok Advertising
This chapter explores why 2023 will see more businesses adapt their marketing strategies to include eye-catching videos for this platform.
Chapter Eight – Social Media Shopping Outlets
This chapter reveals how social media platforms are starting to compete with established e-commerce sites and the benefits of establishing a marketplace on these channels.
Chapter Nine – B2B Storytelling and Humanisation
This chapter discusses showcasing a brand’s ‘human side,’ and reveals other noteworthy trends, such as how gaming is rivalling social platforms and how decentralised social networks will be the next big thing.
Social Media Trends in 2023 for your Business
Social media is an effective way to maintain a connection with your customers.
It is an ever-changing landscape and every year trends and new ways of communicating emerge. In 2023, expect to see the end of third-party cookies, social media communities, content going full screen, chatbots, and micro influencers. This video tutorial will highlight how you can implement these and more into your business. This is a recording of a live webinar previously delivered by Invest NI.
- Chapter One - Introduction
- Chapter Two – Phasing out Third-Party Cookies
- Chapter Three – Authenticity
- Chapter Four – Nano and Micro Influencers
- Chapter Five – Customer Support via Social Media Channels
- Chapter Six – Content Trends 2023
- Chapter Seven – TikTok Advertising
- Chapter Eight – Social Media Shopping Outlets
- Chapter Nine – B2B Storytelling and Humanisation
- Chapter Ten – Q&A