Immersed in Northern Ireland, Austin, Texas

Monday March 12 10:00 - 15:30


Invest NI and Digital Catapult NI together with Belfast City Council, are bringing a delegation of Northern Ireland companies to South by Southwest® (SxSW).

A number of events are being organised to promote the Northern Ireland delegation attending SXSW, including an ‘Immersed in Northern Ireland’ day.

Immersed in Northern Ireland - Monday March 12

10:00 - 15:30 | Venue: British Music Embassy at Latitude 30
Join us to network with some of Northern Ireland’s most innovative digital and immersive tech companies and listen to global experts discuss ‘The Audiences of the Future’ in Immersive Tech and the ‘Human Impact and Machine Ethics in AI’.

10:00 - 11:30 Breakfast & The Audiences of the Future panel: What is the holy grail of interaction with the next generation of ‘the audience’; not just traditional broadcasting, although it is a good starting point but where next? How does Immersive Technology VR, AR and 360 video and its associated peripherals, make this an enhanced experience that people will want to buy into?

Read bios of the panel members discussing The Audiences of the Future (PDF)

11:30 - 13:00 ‘Tex-Mex meets Northern Ireland’ lunch and networking

13:00 - 14:00 Human Impact and Machine Ethics in AI: An expert panel will ask what might the AI-enabled future look like, how do governments and companies take advantage of the rapid evolving technology landscape and what are the ethical impacts, both for machines and humans?

Read bios of the panel members discussing Human Impact and Machine Ethics in AI (PDF)

14:00 - 15:30: Networking event with Irish coffee and cheesecake

Who's participating


Champion Sound Music


A Belfast based music management company managing the careers of Ciaran Lavery, Ryan Vail, PORTS, Joshua Burnside and Isobel Anderson.




INCISIV offers the world’s first technological platform that combines in-game VR experiences with a powerful action analytics engine to measure players’ ‘Action IntelligenceTM’.


Kainos Evolve


Kainos Evolve, a digital platform from Kainos Group plc, is transforming healthcare delivery through Care Pathway Automation. Kainos Evolve enables customers to deliver high-quality, patient-centric care through better visibility of patient information and management of care pathways across teams and organizations at lower cost.


Kainos Group plc


Kainos Group plc is a UK-based provider of Digital Services and Platforms, including lifecycle development and support of customised services for enterprise customers, and specialised digital products for mobile healthcare and automated software testing. Kainos employs more than 1,100 staff across ten offices in Europe and the USA.


Magic Moovr


Developed by AppAttic, Mega Meds is a mobile app which aims to improve medicines adherence through gamification. Currently in clinical trial with the NHS and being tested globally online.


MakeMatic Ltd


MakeMatic develops bitesize video content for students and teachers.




Neurovalens is an independent CareableTM Tech company focused on using innovative neuroscience to improve lives.


On Music


On Music provides a bespoke music metadata service to international clients. Since 2005 they have been looking after high volumes of music data for broadcasters, copyright societies, products, music publishers and online platforms.


Origin Digital NI Ltd


Origin Digital is a creative digital agency who delivers valuable strategies, campaigns and experiences.




A 360/LiveVR portal which allows users to create live events, stream videos to dynamic URLs for global distribution and consumption.


Speed Motion Films


Speed Motion Films is a full-service production house passionate about the creation of high end digital cinematography for commercial, web and TV outlets.

The following four companies and music acts are also being supported to attend SxSW under Invest Northern Ireland's Music Business Support Programme. This programme is managed by Fast Forward.

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