SXSW® 2019, Austin, Texas

08-17 March 2019


Invest NI, Belfast City Council and Digital Catapult NI are inviting eligible companies to apply to participate in the 2019 Trade Mission to  South by Southwest® (SXSW).

About SXSW® 2019

SXSW® offers the unique convergence emerging technologies. It is an essential destination for global professionals, showcases, screenings, exhibitions and a variety of networking opportunities. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Northern Ireland has always been well represented at SXSW®. In 2018 we supported 11 companies with a number of companies offered Demo opportunities in the British Music Embassy and on the Great Britain and Northern Ireland group stand. We are in the planning stages for 2019 with a number of NI companies submitting panel session proposals to SXSW®.

Find out more about what the UK’s Department for International Trade is doing at SXSW 2019 and how you can get involved.

Initiatives offered by SXSW®

SXSW® Conference Schedule Overview - There are over 25 conference tracks for 2019, including, for the first time, tracks dedicated to Experiential Storytelling, Blockchain & Cryptocurrency and Cities/Government/Politics.

Invest NI Support | 2019 Registration Rates & Deadlines

Eligible companies could receive support which may may include:

  • 50% assistance towards a return economy airfare; up to a maximum of £500
  • up to £75 per night towards accommodation costs for the approved number of nights
  • £600 or 50% (whichever is the lesser amount), towards a conference pass for one person per company

Invest NI clients will be offered an opportunity to demo their product or service at SXSW®. Clients who have been accepted to pitch at SXSW® pitch competitions may also be offered complimentary formal pitch training.

Information on the registration dates, deadlines and costs can be found here.

Please Note - De Minimis Statement

Companies who have exceeded their De Minimis aid limit will be unable to claim assistance towards travel, accommodation and in-market support for this mission. The maximum De Minimis aid any single recipient can receive is €200,000 (cash grant equivalent) over a 3 year fiscal period.


To register your interest in participating in Invest Northern Ireland's sectoral mission to SxSW® 2019 please contact Christine Browne. The closing date for applications is Thursday 31 January 2019.

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