SxSW 2018, Austin, Texas

09 - 18 March 2018


Invest NI and Digital Catapult NI are inviting eligible companies to apply to participate in the 2018 Trade Mission to South by Southwest® (SxSW®). Places are limited so early application is advised.

About SXSW 2018

The SXSW® conferences and festivals offer the unique convergence of original music, independent films and emerging technologies. The event is an essential destination for global professionals, features sessions, showcases, screenings, exhibitions and a variety of networking opportunities. Fostering creative and professional growth alike, SxSW® is the premier destination for discovery.

Northern Ireland has always been well represented at SXSW®. Last year we supported 19 companies with a number of companies offered demo opportunities in the GB House and on the Great Britain & Northern Ireland Group Stand. We are already in the planning stages for this year’s event and a number of NI companies have submitted panel session proposals to SxSW®. We would encourage eligible companies to apply for the following initiatives offered by SxSW®:

Find out more about what the UK’s Department for International Trade is doing at SXSW 2018 and how you can get involved.

Initiatives offered by SXSW®

Release It - Ten cutting-edge companies launching a new product or service during this SxSW® season will present to a panel of industry experts and a winner will be chosen based on which product or service is most likely to succeed in the market place. The deadline to apply is 19 January 2018.

Read more

Invest NI Support | 2018 Registration Rates & Deadlines

Eligible companies could receive support which may may include:

  • 50% assistance towards return economy flights
  • up to £75 per night towards accommodation for the approved number of nights
  • £500 or 50% (whichever is the lesser amount), towards a conference pass for one person per company

Invest NI may offer selected companies an opportunity to demo their product or service at SxSW®. (There will be a small charge for this opportunity). These companies may be eligible for assistance for two people per company. Companies who have been accepted to pitch at SxSW® pitch competitions may also be offered complimentary formal pitch training.

Information on the registration dates and deadlines can be found here.

Please Note - De Minimis Statement

Companies who have exceeded their De Minimis aid limit will be unable to claim assistance towards travel, accommodation and in-market support for this mission. The maximum De Minimis aid any single recipient can receive is €200,000 (cash grant equivalent) over a 3 year fiscal period.


To find out more about joining Invest Northern Ireland's sectoral mission to SxSW® 2018, and whether your company is eligible for Invest NI support please contact Christine Browne, email

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