Bangor consultancy firm wins major contract to revive Italian guitar brand

Jan 14, 2008

Invest Northern Ireland has helped Bangor consultancy business IBC Trading Ltd (IBC) to secure a contract with an Italian firm that could be worth more than £1 million over the next three years.

IBC Trading specialises in product design, sourcing, sales and marketing consultancy for the global musical instrument sector. The new contract means that IBC Trading will provide services to Eko, an Italian guitar company seeking to revive its brand.

IBC Trading sources guitar products from around the world, and it identified high quality guitar manufacturers in China during Invest NI trade missions to the region. On a recent mission to China, IBC Trading introduced Eko to its suppliers, a meeting which resulted in IBC Trading securing the contract. IBC Trading will now manage the processes from guitar manufacture through to worldwide sales distribution on behalf of Eko.

Iain Wilson, Managing Director of IBC Trading, said: “Following a review of Eko’s existing suppliers and products, it was recognised that higher quality guitars were needed to satisfy certain markets, and the Chinese manufacturers met the high standards set by the company.

“IBC Trading will now oversee procedures such as quality control and transportation of the guitars from China to Italy, before ensuring that they are effectively promoted in target markets such as Japan, Germany and the USA. We will begin promoting Eko guitars later this month at an international trade show in America.”

Graham Davis, Invest NI’s Director of Regional Economic Development, said: “IBC Trading is using its expertise in the musical instrument industry combined with Invest NI support to develop a portfolio of clients worldwide and sustain growth.

“Our support helped recruit an export focused Sales and Marketing Executive who will be a valuable asset as IBC Trading builds on this Italian export success, targets new international markets and maintains relationships with existing customers,” added Mr Davis.

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