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Hydrogen Economy

In the race to zero emissions, many countries are looking for solutions on how to control their carbon emissions and reach carbon neutrality.  

In this Hydrogen Economy webinar, Swagath Manohar, Senior Industry Analyst of Energy and Environment, Frost & Sullivan, explores how businesses can control their carbon emissions as well as grasp growth opportunities in hydrogen technologies and markets as he discusses the pillars of decarbonisation: 

  • Rise of renewables  
  • Hydrogen economy  
  • Direct electrification and renewable heat  
  • Emissions management  
  • Energy efficiency  

The importance

Global Power Trends

Jonathan Robinson, Global Power & Energy Research Director, Frost & Sullivan will take us through the Global Power trends for the decade ahead, highlighting key insights on the changing dynamics within the power market and the major shifts impacting the evolution of the power sector in the 2020’s.

The FDA: Challenges and Opportunities

In all global Life & Health Science markets, regulatory compliance is an essential part of a company’s market entry strategy into a new geography. This tutorial will help Northern Ireland companies who want to enter the US market better understand the US Food & Drug Administration (FDA), its requirements and how to successfully manage getting products through FDA registration.

Pitch Optimisation: Develop and deliver a sales pitch

Pitching skills are essential for the development, growth and success of any business. This tutorial will provide you with quality advice on how to prepare and structure your pitch, explore persuasive presentation through verbal and nonverbal communication as well as visual aids to allow your business to continue to prosper and grow.

Training Needs Analysis - An Introduction

The coronavirus pandemic is causing unprecedented changes in every industry. Some organisations are continuing to deliver their products and services with minimal disruption, but most are facing upheaval and uncertainty.

This Training Needs Analysis tutorial is designed to provide an introduction to the subject and help you identify the skills you need to teach your staff to strengthen your business during the crisis and to prepare for the end of the lockdown. We will give you details on how to raise a request for follow-on support at the end of this tutorial.

Transforming the Learning and Teaching Landscape Through Edtech

Northern Ireland is at the forefront of education technology. Our vibrant Edtech sector delivers a wide range of state-of-the-art products and services to stakeholders across the UK and internationally.

In this webinar, we are joined by panellists from five Northern Irish organisations TextHelp, EventMap Solutions, Stranmillis University College, Firefly and the NI Edtech Collaborative Cluster.

They will share their key learnings from COVID19 and how they have made an impact on their service, users and customers through technology.

Practical Export Skills: Navigating your business on Social Media

This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The amount of time people are spending on social media platforms on a daily basis has risen significantly during the COVID-19 pandemic. The tutorial highlights the importance of a business staying connected with its audience during the current COVID-19 pandemic.

Practical Export Skills: How to create a Social Media Strategy in Five Simple Steps

This is a recording of a recent webinar developed in partnership with digital marketing agency Brilliant Red. The tutorial highlights the practicalities of having a Social Media Strategy and why your business should have one. It will also lay out the blueprint of a future proof Social Media Strategy that will stand the test of time, and focus on getting the right formula for personalisation, content, brand awareness and influencing the customer journey.

Resilience, Recovery & Resource Matching

This a recording of a recent webinar developed in partnership with International Synergies NI, the delivery body for Invest Northern Ireland’s Resource Matching service. The 58 minute long webinar details the free service, which offers opportunities to convert wasted materials of one business into a resource for another, how it works and how you can access it. There are seven chapters and these will take you just over 58 minutes, but you can do it in your own time or one chapter at a time.

Practical Export Skills - How to build brand awareness for your company on Social Media

This is a recording of recent webinar developed in partnership with digital marketing agency Brilliant Red. Social media is an effective way to maintain a connection with your customers. The webinar highlights the importance of strong brand awareness for your business across your organisation’s social media platforms and provides actionable steps and ideas on how to increase brand awareness using Social Media. 

Practical Export Skills: The New Normal – Rebooting your value proposition

This is a recording of a recent webinar developed in partnership with The Sales Practice Ireland.  The tutorial discusses how strong value proposition is fundamental to successful selling and promotion. It also provides examples of how businesses have rebooted their Sales & Marketing messages, improved Customer Retention and won New Business using a New Value Proposition.

How design can shape your business

We held a webinar with Damian Cranney, Managing Partner of Big Motive and he decoded the principles behind design thinking to help shape our strategy to navigate this new landscape. This hour long webinar focused on how a Design Thinking mind-set is a practical approach that can help us pivot to meet customer and staff needs, innovate quickly and be more responsive in a changing world.

Practical Export Skills: Pitching to Win

This tutorial is a recording of a recent webinar developed in partnership with Marcomm Training. The tutorial will guide you through the pitching process - from the crucial foundations of understanding a client’s needs and requirements, the vital preparation stages and the delivery of a confident, stylish presentation. 

Practical Export Skills: How to Craft a Perfect Elevator Pitch

Having a strong ‘elevator pitch’ is crucial in selling your product or service. This tutorial demonstrates how to craft an elevator pitch which effectively communicates your ideas, so you can maximize the interest that others have in you and your business. 

Food Sector Efficiencies - Reduce Waste and Costs

This a recording of a recent webinar developed in partnership with International Synergies NI, the delivery body for Invest Northern Ireland’s Resource Matching service, and the UK’s Waste Resource Action Programme (WRAP). Focusing specifically on the food sector, the 55 minutes long webinar discusses the economic and environmental benefits of waste reduction and physical resource matching.

Practical Export Skills - Driving sales for your B2B Business through Social Selling Excellence

Social Selling is the art of utilising social media platforms to engage with prospects and create sales conversations.  This video tutorial will explore the fundamentals of social selling and how they can be integrated into marketing and sales activities for your B2B business. It is a recording of a recent webinar developed in partnership with digital marketing agency, Digital Red.  

How to pitch to different personality types

Funny but true, different personality traits resemble different animals at the zoo. This humorous tutorial explains how to become a more effective communicator and ultimately salesperson by recognising the variety of communication styles used by the animals in a zoo, and how using this information to adapt a sales pitch can lead to achieving better results.

Northern Ireland Focus on Offshore Wind - Emerging Opportunities

Offshore wind is the fastest growing sector in renewable energy and Northern Ireland is ideally placed to have an offshore industry; with world class infrastructure and a relatively benign environment, Northern Ireland could potentially be one of the lowest cost regions to develop floating offshore wind in Europe. Northern Ireland Focus on Offshore Wind – Emerging Opportunities was an event that took place on 22 March at the Titanic Hotel, Belfast. 

The event outlined the potential benefits of offshore wind to Northern Ireland and the opportunity which exists for businesses and communities in

E-commerce - Reach new customers and boost your sales

In the past, selling online was traditionally associated with consumer-facing retail businesses. Now, a broader range of businesses are investing in e-commerce – particularly those trading with other businesses. This video tutorial will outline how e-commerce could work for your business, along with the associated benefits of selling your products and services online.

GCC healthcare landscape: Insights and Opportunities

In this webinar, you will hear from the Invest NI team who will provide an overview of the sector in the GCC, alongside panellists from the region sharing their key insights and opportunities within the Life & Health Sciences sector. Listen to find out more about the opportunities and route to market for Northern Irish companies.

Recruitment & Selection: Appoint the best person

The aim of a recruitment and selection process is to appoint the best person for a particular job in an objective fashion using the merit principle.

Watching this tutorial will provide you with quality advice that will help you to recruit and select more effectively. It will help you employ the best people to achieve your business objectives.

During and at the end of the tutorial you will be able to download a range of sample templates to use during the process.

Export Finance: Risks of international trade

It can be exciting to close your first international sale but selling into export markets can bring new risks you must be able to finance an overseas contract and protect yourself against not being paid. Understanding export finance is key to successful exporting.

Watching this tutorial will make you aware of the many financing options available, so that you can choose the one that best suits your customer and your company.

At the end of the Tutorial you will be able to download a checklist to help with your decision making.

Design bites | Use your brand voice to say stuff that matters

Do you address your marketing messages to everyone, or to someone? Have you ever created an audience persona, or tried to imagine a real customer when you craft your social media posts? Do you have a brand tone of voice, or have you ever even thought about it?

Language contains true magic and it can help us connect with our audience on an emotional level, instead of regurgitating overworked corporate cliches that add to the meaningless noise.

Emerging opportunities in offshore wind

With the drive towards a net zero future by 2050, the UK and Irish Governments have set ambitious policies to achieve this using the natural resource of offshore wind, which will play a bigger role in the energy mix. This requires a huge expansion in wind energy and the associated supply chains as it plays an increasingly important role in the economy.

A key part of delivering this will be to build new capacity and skills in local companies. In this tutorial, you will hear from local companies who have existing capability in offshore wind and find out how they can diversify into this growth