Fast track support helps Datactics target export markets

Belfast-based software company, Datactics, is investing £340,000, with support from Invest Northern Ireland, to accelerate its growth in export markets.

The company, which specialises in data quality management, is aiming to significantly boost sales in the US and in Great Britain, through intensive sales and marketing activity.  

Invest NI has offered £100,000 of support to help the company carry out market visits, attend trade fairs and build brand awareness. The support has also enabled the company to retain marketing consultants in the US to identify potential channel partners and secure sales.

As part of the project, Datactics has recently revamped its website to enhance its online presence as a vital channel for sales, marketing and customer support activities.

Commenting on the investment, Donal Durkan, Director of Invest NI’s Life Sciences and Creative Division, said: “Datactics is a small, local company with an excellent reputation with a highly innovative data quality product. Just a few months ago it was listed in the prestigious Gartner Magic Quadrant for Data Quality Tools report for 2009.

“Datactics’ strategy is to build a global customer base, initially focusing on the US and GB markets. This reflects its confidence in the considerable export potential of its core products. Invest NI’s support is helping the company to fast track its strategy into real business success.”

Datactics currently employs 16 and is planning to recruit a further six staff to deal with the growing demand for its products and software solutions.  In September, the NHS Supply Chain became the latest major organisation to sign up to its data quality software.

Jon Brooks, Datactics’ Chief Executive Officer, said:  “We plan to significantly increase turnover and export sales over the next 12 months through a combination of tactics including strategic partnerships, thought leadership, improved brand awareness, and greater US visibility and lead generation.

“The support from Invest NI both financial and advisory, is essential in allowing us to move forward quickly with our plans and to capitalise on the opportunities that we’ve identified, in particular in the US market.”