Fleming Agri invests to grow export markets


Fleming Agri-Products in Newbuildings is being assisted by Invest Northern Ireland to expand sales in key international markets.

The company, a leading manufacturer of agricultural machinery, is investing £328,000 on a series of measures that will enable it to develop new business opportunities it has pinpointed in Scandinavia, France, Switzerland and Australia, and to explore the potential of other international markets. Invest NI has offered the company assistance of £47,400 to help in developing export sales.

Assistance for the company’s export drive was announced by Des Gartland, Regional Manager of Invest NI’s North West Regional Office in Londonderry, during a visit to the company, where he was briefed by George Fleming, Managing Director of Fleming Agri-Products.

Mr Gartland said: “Our support is geared to assist this enterprising business which has a successful track record in the design and manufacture of innovative machinery to build on the international sales it has already achieved.

“The company, which has become an industry leader in the UK and Ireland, has identified opportunities in key global markets and it keen to turn these into new business. It has already broken into important markets such as France, Switzerland and Australia, and is making a significant investment in its production facilities to enable it to maximise new export opportunities.

“The extensive portfolio of machinery that it has developed enables the company to pitch for business from a range of markets including farming, sports and leisure. The longstanding focus on quality and excellent customer services gives this progressive and ambitious business a strong platform for faster and sustainable growth in its target markets,” he added.

Outlining the company’s plans, Mr Fleming said: “Our objective in making what is an important strategic investment for the company is to drive export sales ahead faster by 2013. Many of our products are now attracting significant interest from potential customers abroad. For instance, we recently supplied grass toppers to a new customer in France and a range of machinery to a representative in Switzerland. We intend to move quickly to grasp the opportunities.

“To enable us to harness the interest from overseas in our products, we are upgrading our production facilities, expanding our paint curing and welding capabilities and increasing handling systems.

“In addition, we plan to expand our sales and marketing activities. The overall objective is to reduce our current dependence on the UK and Republic of Ireland markets and broaden our business base by boosting sales in more dynamic regions including Australia and New Zealand,” he added.