Language academy aims to boost business from Europe.
The North West Academy of English in Londonderry is being assisted by Invest Northern Ireland to attract new students from developing markets such as Poland, France, Bulgaria and China.
The Academy’s export marketing drive was announced today by John McGowan, the Managing Director, and welcomed by Mr Des Gartland, Invest NI’s North West Regional Office Manager, at the company’s offices in Northland Road. Invest NI is providing marketing and other support that has been structured to help the company grow its business in Europe and other markets.
Mr McGowan said: “We have pinpointed a number of good opportunities to market our skills and experience and to promote Londonderry as an ideal location for people, from Europe and beyond, keen to learn English. These are new and potentially very important markets for us.
“Invest NI’s support will enable us to make contacts and to establish our reputation as a significant centre for the Teaching of English as a Foreign Language (TEFL). Northern Ireland is being seen increasingly in other parts of Europe as an ideal location for people wishing to improve their English skills.
“We offer high quality English language courses for students of all levels, including general, intensive, personal and business English and exam preparation courses. We take pride in creating the best possible learning experience for all our students.”
Mr Gartland, commenting on Invest NI’s support for the company, said: “The Academy has an impressive track record since its formation in 2003. In that time it has hosted a broad range of highly professional learning courses for over 1,500 overseas students from countries such as France, Spain, Portugal, Italy and Sweden. The courses also include recognised qualifications.
“In addition to language tuition, the Academy adds significant value by taking care of logistical issues such as travel, accommodation, induction and the social programme, thereby contributing to tourism and overall knowledge of Northern Ireland.
“Our support for the business is in line with our focus on encouraging and assisting the growth in international markets of local companies in both manufacturing and professional services. The Academy is an excellent example of a company offering expert services to international markets,” he added.
North West Academy of English currently employs eight people and works closely with European universities on the development of language courses which enable students to gain credentials and knowledge that improve their employment prospects.