Invest Northern Ireland has recently helped local firm Commercial Graphics (NI) Ltd develop an export marketing strategy which has allowed the company to secure a number of profitable contracts in Republic of Ireland.
Based in a custom built factory on the outskirts of Bangor the company is one of the oldest general and commercial printing businesses in Northern Ireland, employing 35 dedicated staff.
With support and advice from Invest NI the company recently invested over £170,000 in an ambitious modernisation programme to improve its current ICT systems, printing capability and strategic marketing plan.
Commercial Graphics was Ireland’s first commercial computer to plate (CtP) making operation and has the most advanced Heidelberg B1 printing press in Northern Ireland.
Congratulating the company on its recent success, Maynard Mawhinney, Director responsible for Print, Publishing & Packaging at Invest Northern Ireland said:
“Commercial Graphics is a good example of a local company which has through a focused marketing drive and sound investment in new equipment managed to extend its exporting capability and establish strong connections with new clients throughout Ireland.”
The company’s recent investment is complemented by a top of the range fully automated print finishing department and integrated management information system that will continue to ensure that Commercial Graphics remains at the forefront of Northern Ireland’s printing industry.
Managing Director Richard Gilliland had this to say about his company’s recent success:
“By investing in new equipment we have been able to retain our position as a leading printing provider and safeguard our reputation as a market leader in this highly competitive field of business.
“The support we have received from Invest NI has really helped with the investment process and the agency’s marketing advice has made a dramatic difference to the continued growth of our client base,” he continued.